During an election we might take political ads for granted, or just try to tune them out. But can we really ignore the fact that the political ads in our social media feeds are targeted specifically at us? Many political campaigns use a tactic called “microtargeting” to send very specific messages to different people in hopes of swaying how they'll vote. Use this video to think critically about the impacts of targeted advertising on social media -- both during and election season and more generally.
Teachers: Visit the lesson plan associated with this video!