Lesson
The Big Data Dilemma
What are the benefits and drawbacks of online tracking?
Grade
9Time
50 mins.
Objectives
- Define online tracking and describe how companies use it.
- Identify the benefits and drawbacks of online tracking to both companies and users.
- Analyze specific examples of online tracking and take a position for or against them.
Vocabulary
cookies .
online tracking .
personalized content .
targeted advertising .
third-party
cookies – small text files stored on a computer that keep track of what a person does on a website
online tracking – apps, websites, or third parties collecting information about your online activity (other sites you visit, links you click, how long you stay, etc.)
personalized content – information that a website or app shows you based on what they think you want to see
targeted advertising – advertisements that are shown to you based on information that has been collected about you (location, browsing history, interests, age, etc.)
third-party – a company other than the company that owns the website or app you are using
Standards
This lesson meets standards for Common Core ELA, ISTE, CASEL and AASL.
Lesson Slides
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Standards
This lesson meets standards for Common Core ELA, ISTE, CASEL and AASL.
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Lesson last updated:
What You’ll Need
In Class
© Common Sense Media. Lessons are shareable with attribution for noncommercial use only. No remixing permitted. View detailed license information at creativecommons.org.
Lesson last updated: