Grade 7

Big, Big Data

How do companies collect and use data about you?

Every time we go online, we're giving away information about ourselves. But just how much data are companies collecting from us? Hint: It's probably a lot more than we realize. Show your students these three tips on how to limit the data that companies collect.

Students will be able to:
  • Explain why information about them and their behaviors is valuable to companies.
  • Analyze how certain types of data are used by companies.
  • Learn three strategies to limit individual data collection by companies.
Key Vocabulary: consumer  ·  cookies  ·  data  ·  targeted advertising
consumer:
A person who buys products or services to use
cookies:
small text files stored on a computer that keep track of what a person does on a website
data:
facts and statistics collected together to be used for different purposes
targeted advertising:
when apps or websites use information that they have collected about you to show you certain types of advertisements
Privacy & Security
This lesson meets standards for Common Core ELACASELAASLand ISTESee standards

Lesson Plan

45 mins.
Extension Activity:

Have students apply what they have learned by completing the “Ads on Social Media” Activity on TestDrive, a social media simulator. Students go through a self-guided activity to reinforce key concepts and practice identifying advertisements on social media. For more information, download the Social Media TestDrive Educator Guide.

What You'll Need

Blank paper  
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Classroom resources

  • Lesson Slides
  • Student Handout: ThreadMeister Student Version
  • Lesson Quiz

Take-home resources