Like many of you, I've been thinking a lot lately about how we can better prepare students to be thoughtful, responsible, and critical consumers and creators. While I don't have all the answers, I've come to one conclusion: Media-literacy education must deal with YouTube. Ninety-one percent of teens use YouTube. That's 30 percent more than use Snapchat (61 percent), the next closest social media competitor, and even more than use tech we think of as ubiquitous, like Gmail (79 percent).
I've come to one conclusion: Media-literacy education must deal with YouTube.
What's more, YouTube is a unique beast and can't just be tacked on. It has its own celebrities, culture, norms, and memes and has even given rise to the dreaded "YouTube voice." But what I find particularly fascinating is that YouTube has its own genres and types of videos. One of these -- the video essay -- is something I think can be a great tool for media-literacy education. Here's why.
What Are YouTube Video Essays?
YouTube video essays are long-form (relative to many other internet videos) critical videos that make arguments about media and culture. They're usually meticulously narrated and edited, juxtaposing video footage, images, audio, and text to make an argument much like a writer would do in a traditional essay. As former YouTube talent scout Jeremy Kaye puts it, video essays "take a structured, in-depth, analytical, and sometimes persuasive approach, as opposed to the quick 'explainer' video style."
Why Are They Great for Learning?
It's easy to dismiss a lot of what circulates on YouTube as frivolous, silly, or even obnoxious, but video essays are the opposite. They demand students' attention but not through cartoonish gesturing, ultra-fast editing, and shock value (which even some of the more popular educational YouTubers fall prey to) -- there's room to breathe in these essays. To capture attention, video essays use a time-tested trick: being flat-out interesting. They present compelling questions or topics and then dig into them using media as evidence and explication. This makes them a great match for lessons on persuasive and argumentative writing.
Video essays model for students how YouTube can be a platform for critical communication.
But what I really love most about video essays is that they have something at stake; they ground their arguments in important cultural or political topics, exposing the ways media represents gender or race, for instance, or how media evolves over time and interacts with the world at large. Most importantly, video essays model for students how YouTube can be a platform for critical communication.
How Can They Be Used in Classrooms?
First, a caveat: Most of the channels below offer content that'll work best in an upper-middle or high school classroom. Some videos can also be explicit, so you'll want to do some browsing.
- Conversation starter or lesson hook: Many of these videos serve as great two- to 10-minute introductions to topics relevant to classrooms across the curriculum.
- Active viewing opportunity: Since video essays present often complex arguments, invite students to watch and rewatch videos and outline their theses, key points, and conclusions.
- Research project: Have students find more examples that support, or argue against, a video's argument. Students could also write a response to a video essay.
- Copyright lesson: Video essays are a great example of fair use. Show students that by adding their own commentary, they can use copyrighted material responsibly.
- Assessment: Have students create their own video essays to demonstrate learning or media-creation skills like editing.
Channels and Videos to Check Out
This is an eclectic channel that's hard to pin down. Basically, the video topics focus on whatever intrigues the channel's creator, Evan Puschak. There's everything from an analysis of painting to MLK's "I Have a Dream" speech to film to the history of the fidget spinner.
Vox runs the gamut of issues in politics, culture, and pop culture. Their explainer-style videos can serve as conversation starters, and since they publish multiple videos a week, there's no shortage of choices. Also, make sure to check out their playlists offering essays on everything from music to climate change.
This channel does a masterful job of uncovering the layered meaning -- social, political, and cultural -- in hip-hop and other music. While most of these videos are mature and only suitable in very particular high school contexts, there's brilliant work on everything from the poetic rhythms of the hip-hop group Migos to Kanye West's stagecraft to music video minimalism. Any one of these videos could inspire a great lesson or unit.
Video essays are just one thing Lindsay does on her channel, and she's really good at them. Her videos often deal with heady topics like "the other," but she boils them down in accessible ways. She also isn't afraid to throw in a few jokes to keep things interesting.
There's tons here focused on music, with a specific emphasis on hip-hop lyrics. One of my favorite series is called Deconstructed. While Deconstructed videos aren't typical video essays, they present color-coded breakdowns of the rhyme schemes in hip-hop tracks. Students could apply this technique to their favorite songs or poems.
This now-defunct channel has 30 videos with some of the best film analysis on YouTube. If you're looking to help students analyze the language of film, this is the channel to check out. One of my personal favorites focuses on the work of a film editor.
Kristian focuses a lot on cartoons and comics, which is a nice entry point for younger kids. Each of his videos touches on big ideas in storytelling. For instance, his examination of Pixar movies delves into their rich themes that break the often rote themes of other animated movies. This video would pair well with creative writing lessons or literary analysis.
One of the more long-running essayists on YouTube, CGP Grey has a fast-talking style with a lot of animation but does a good job of answering head-scratching questions like, "What if the electoral college is tied?" or explaining complex issues like copyright in a digestible way.
While this channel focuses on how screenwriting underpins film, the lessons offered in each of this channel's video essays are broadly applicable to the craft of writing in general.
I saved this one for last because it's the least traditional. Kogonada is a former academic turned filmmaker who gained popularity through his Vimeo video essays that, for the most part, elegantly edit together film clips without any narration. These videos are great if you're teaching a video- and film-editing class or film appreciation/criticism. Creating a narration-less video would be an excellent final project for students.
Image courtesy of Allison Shelley/The Verbatim Agency for American Education: Images of Teachers and Students in Action.