My Take
I think this is a great tool to use for parents. Students, however, would not be able to use this or learn engaging information on this site. It is more for the families than the students.
How I Use It
I would use this product in my teaching by creating a profile so that parents could see what their children are doing at school. I would share pictures of them and set the profile to private so it will only be the parents that could see my posts. I wouldn't use this with my students.