Overall, I think this product is an example of what we need to ask more often from students: what do YOU want to create? So often teaching is constricting by asking students to emulate teacher examples or follow a set of specific directions. In order to create students that will grow into the innovators and creators of society, they must first be given freedom to explore their interests and talents, and this app can help with that.
I work with Talented and Gifted students, and they, along with myself, loved this app!
I love that this app lets my students post on each others work. They get feedback that is positive. The company regulates the posts and makes sure that students are complying with the rules. This app lets your students display their work in a social media-esque fashion.