Well-crafted headlines benefit everyone. They help readers digest information and publishers sell news stories. But what if the headline is misleading? What if it's crafted just to get clicks and not to inform? "Clickbait" headlines may benefit advertisers and publishers, but they don't benefit readers. And when they go viral, they can badly misinform the public. Help students recognize and analyze clickbait when they see it.
Describe how advertisers and publishers make money through online advertising.
Describe how clickbait can contribute to the spread of fake news and misinformation.
Take a position on whose responsibility it is to fight fake news and misinformation.