Well-crafted headlines benefit everyone. They help readers digest information and publishers sell news stories. But what if the headline is misleading? What if it's crafted just to get clicks or even to spread disinformation? "Clickbait" headlines may benefit advertisers and publishers, but they don't benefit readers. Help students recognize and analyze clickbait when they see it.
Key Vocabulary: advertisement · advertiser · clickbait · disinformation · publisher (website) Show definitions
Key Standards Supported
Common Core ELA
L.11-12.1,L.11-12.3,L.11-12.4,L.11-12.6,RH.11-12.1,RH.11-12.2,RH.11-12.4,RH.11-12.7,RH.11-12.8,RH.11-12.9,RH.11-12.10,RI.9-10.1,RI.9-10.2,RI.9-10.4,RI.9-10.7,RI.9-10.10,SL.11-12.1,SL.11-12.1a,SL.11-12.1b,SL.11-12.1c,SL.11-12.1d,SL.11-12.2,SL.11-12.4,SL.11-12.6,W.11-12.1,W.11-12.4,W.11-12.8,W.11-12.9,W.11-12.10,WHST.11-12.4,WHST.11-12.8,WHST.11-12.10
CASEL
4a,4b,4c,4d,5a,5b,5e,5f
AASL
I.A.2,I.B.1,I.D.1,I.D.2,I.D.3,I.D.4,II.A.1,II.A.2,II.B.1,II.C.1,II.C.2,II.D.1,II.D.2,II.D.3,III.A.1,III.A.2,III.B.1,III.B.2,III.C.2,III.D.1,IV.A.1,IV.A.2,IV.A.3,IV.B.1,V.A.1,V.A.2,V.A.3,VI.A.1,VI.A.2,VI.A.3,VI.D.1,VI.D.2
ISTE
1d,2b,3a,3b,3d,6a,6b,7a,7b,7c,7d
Lesson Plan
Consider: Clicks for Cash
10 mins.Explore: All About the Money?
10 mins.Take a Stand: Whose Fake News
20 mins.Wrap Up: Disinformation Infestation
5 mins.Additional Resources
What You'll Need
Select resources below, then open in English or Spanish. Unlock free resources
Classroom resources
Take-home resources
Unlock Resources
Set up your free account with Common Sense Education to access the full lesson plan.
Create account
Already a member? Sign in
© Common Sense Media. Lessons are shareable with attribution for noncommercial use only. No remixing permitted. View detailed license information at creativecommons.org.
Lesson last updated: July 2020
EXPLORE MORE LESSONS FOR
News & Media Literacy