Grade 11

Clicks for Cash

How does internet advertising contribute to the spread of disinformation?

Well-crafted headlines benefit everyone. They help readers digest information and publishers sell news stories. But what if the headline is misleading? What if it's crafted just to get clicks or even to spread disinformation? "Clickbait" headlines may benefit advertisers and publishers, but they don't benefit readers. Help students recognize and analyze clickbait when they see it.

See the U.K. version of this lesson plan

Learning Objectives:
  • Describe how advertisers and publishers make money through online advertising.
  • Describe how clickbait can contribute to the spread of fake news and disinformation.
  • Use the Take a Stand thinking routine to consider different perspectives about whose responsibility it is to fight fake news and disinformation.
Key Vocabulary: advertisement  ·  advertiser  ·  clickbait  ·  disinformation  ·  publisher (website)
a message that promotes a product, service, opportunity, or event using television, the internet, billboards, or other public spaces
a person or company who is hired to create advertisements
an image or headline that tries to get you to click on it, usually for advertising purposes
false or inaccurate information intended to deceive
publisher (website):
the person or company who created the website and its contents
News & Media Literacy
This lesson meets standards for Common Core ELACASELAASLand ISTESee standards

Lesson Plan

45 mins.

What You'll Need

Select resources below, then open in English or Spanish. Unlock free resources

Classroom resources

  • Lesson Slides
  • Whose Fake News Handout Teacher Version
  • Lesson Quiz

Take-home resources