Grade 11

Clicks for Cash

How does internet advertising contribute to the spread of misinformation?

Well-crafted headlines benefit everyone. They help readers digest information and publishers sell news stories. But what if the headline is misleading? What if it's crafted just to get clicks and not to inform? "Clickbait" headlines may benefit advertisers and publishers, but they don't benefit readers. And when they go viral, they can badly misinform the public. Help students recognize and analyze clickbait when they see it.

Students will be able to:
  • Describe how advertisers and publishers make money through online advertising.
  • Describe how clickbait can contribute to the spread of fake news and misinformation.
  • Take a position on whose responsibility it is to fight fake news and misinformation.
Key Vocabulary: advertisement  ·  advertiser  ·  clickbait  ·  misinformation  ·  publisher (website)
a message that promotes a product, service, opportunity, or event using television, the internet, billboards, or other public spaces
a person or company who is hired to create advertisements
an image or headline that tries to get you to click on it, usually for advertising purposes
false or inaccurate information, especially that which is intended to deceive
publisher (website):
the person or company who created the website and its contents
News & Media Literacy
This lesson meets standards for CASELAASLand ISTESee standards

Lesson Plan

55 mins.

What You'll Need

Select resources below, then open in English or Spanish. Unlock free resources

Classroom resources

  • Lesson Slides
  • Student Handout: All About The Money? Student Version Teacher Version
  • Lesson Quiz Google Classroom

Take-home resources