Grade 11

Clicks for Cash

How does internet advertising contribute to the spread of misinformation?
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This lesson meets standards for CASEL, AASL and ISTE.

Well-crafted headlines benefit everyone. They help readers digest information and publishers sell news stories. But what if the headline is misleading? What if it's crafted just to get clicks and not to inform? "Clickbait" headlines may benefit advertisers and publishers, but they don't benefit readers. And when they go viral, they can badly misinform the public. Help students recognize and analyze clickbait when they see it.

Students will be able to:
  • Describe how advertisers and publishers make money through online advertising.
  • Describe how clickbait can contribute to the spread of fake news and misinformation.
  • Take a position on whose responsibility it is to fight fake news and misinformation.

Lesson Snapshot

  Estimated time: 55 mins.
Clicks for Cash
10 mins.
All About the Money?
30 mins.
Whose Responsibility?
15 mins.

What You'll Need

Family resources available in Spanish
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Lesson Slides
Student Handout: All About The Money? Student Version Answer Key
Lesson Quiz Student Version Answer Key
Take-home resources
Family Activity
Family Tips
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