Lesson
Clicks for Cash
How does internet advertising contribute to the spread of disinformation?
Grade
11Time
45 mins.
Objectives
- Describe how advertisers and publishers make money through online advertising.
- Describe how clickbait can contribute to the spread of fake news and disinformation.
- Use the Take a Stand thinking routine to consider different perspectives about whose responsibility it is to fight fake news and disinformation.
Vocabulary
advertisement .
advertiser .
clickbait .
disinformation .
publisher (website)
advertisement – a message that promotes a product, service, opportunity, or event using television, the internet, billboards, or other public spaces
advertiser – a person or company who is hired to create advertisements
clickbait – an image or headline that tries to get you to click on it, usually for advertising purposes
disinformation – false or inaccurate information intended to deceive
publisher (website) – the person or company who created the website and its contents
Standards
This lesson meets standards for Common Core ELA, ISTE, CASEL and AASL.
Lesson Slides
Sign in or join
to unlock this free lesson.
Topics
Standards
This lesson meets standards for Common Core ELA, ISTE, CASEL and AASL.
Sign in or join
to unlock this free lesson.
© Common Sense Media. Lessons are shareable with attribution for noncommercial use only. No remixing permitted. View detailed license information at creativecommons.org.
Lesson last updated:
What You’ll Need
In Class
© Common Sense Media. Lessons are shareable with attribution for noncommercial use only. No remixing permitted. View detailed license information at creativecommons.org.
Lesson last updated: