UK Lesson Plan

You Won't Believe This! (UK)

What is clickbait and how can you avoid it?

Age

10–11

Time

45 mins.

Objectives

  • Define "the curiosity gap".
  • Explain how clickbait uses the curiosity gap to get your attention.
  • Use strategies for avoiding clickbait.

Vocabulary

advertising . clickbait . curiosity gap . headline
advertising messages or photos that are made to persuade someone to buy a certain product
clickbait posts, headlines, thumbnails, or images designed to make you curious enough to click, often using exaggeration or manipulation
curiosity gap the desire that people have to figure out missing information
headline the title of an article, usually printed in big, bold letters at the top
Sign in or join to unlock this free lesson.

Lesson Plan

45 mins.

What You’ll Need