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You Won't Believe This! (UK)

What is clickbait and how can you avoid it?
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The internet is full of catchy headlines and outrageous images, all to make us curious and get our attention. But children and young people don't always realise: What you click on isn't always what you get. Show your learners the best ways to avoid clickbait online.

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Learning Objectives:
  • Define "the curiosity gap".
  • Explain how clickbait uses the curiosity gap to get your attention.
  • Use strategies for avoiding clickbait.
Key Vocabulary: advertising  ·  clickbait  ·  Curiosity Gap  ·  headline
advertising:
messages or photos that are made to persuade someone to buy a certain product
clickbait:
an image or headline that tries to get you to click on it, usually for advertising purposes
Curiosity Gap:
the desire people have to figure out missing information
headline:
the title of an article, usually printed in big, bold letters at the top
Privacy & Security

Lesson Plan

45 mins.
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What You'll Need

Classroom resources

  • Lesson Slides
  • What's The Curiosity Gap? Handout Teacher Version
  • Avoiding Clickbait Handout Teacher Version
  • Lesson Quiz

Take-home resources

  • Family Activity
  • Family Tips
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Lesson last updated: January 2021