AGE 10–11Icon UkUk Lesson Plan

You Won't Believe This! (UK)

What is clickbait and how can you avoid it?

The internet is full of catchy headlines and outrageous images, all to make us curious and get our attention. But children and young people don't always realise: What you click on isn't always what you get. Show your learners the best ways to avoid clickbait online.

See the US version of this resource

Learning Objectives:
  • Define "the curiosity gap".
  • Explain how clickbait uses the curiosity gap to get your attention.
  • Use strategies for avoiding clickbait.
Key Vocabulary: advertising  ·  clickbait  ·  Curiosity Gap  ·  headline
messages or photos that are made to persuade someone to buy a certain product
an image or headline that tries to get you to click on it, usually for advertising purposes
Curiosity Gap:
the desire people have to figure out missing information
the title of an article, usually printed in big, bold letters at the top
Privacy & Security

Lesson Plan

45 mins.

What You'll Need

Classroom resources

  • Lesson Slides
  • What's The Curiosity Gap? Handout Teacher Version
  • Avoiding Clickbait Handout Teacher Version
  • Lesson Quiz

Take-home resources

  • Family Activity
  • Family Tips