UK Lesson Plan
You Won't Believe This! (UK)
What is clickbait and how can you avoid it?
Age
10–11Time
45 mins.
Objectives
- Define "the curiosity gap".
- Explain how clickbait uses the curiosity gap to get your attention.
- Use strategies for avoiding clickbait.
Vocabulary
advertising .
clickbait .
curiosity gap .
headline
advertising – messages or photos that are made to persuade someone to buy a certain product
clickbait – posts, headlines, thumbnails, or images designed to make you curious enough to click, often using exaggeration or manipulation
curiosity gap – the desire that people have to figure out missing information
headline – the title of an article, usually printed in big, bold letters at the top