AGE 16–17Icon UkUk Lesson Plan

Clicks for Cash (UK)

How does internet advertising contribute to the spread of disinformation?

Well-crafted headlines benefit everyone. They help readers digest information and publishers sell news stories. But what if the headline is misleading? What if it's crafted just to get clicks or even to spread disinformation? "Clickbait" headlines may benefit advertisers and publishers, but they don't benefit readers. Help learners recognise and analyse clickbait when they see it.

See the US version of this resource

Learning Objectives:
  • Describe how advertisers and publishers make money through online advertising.
  • Describe how clickbait can contribute to the spread of fake news and disinformation.
  • Use the "Take a Stand" thinking routine to consider different perspectives about whose responsibility it is to fight fake news and disinformation.
Key Vocabulary: advertisement  ·  advertiser  ·  clickbait  ·  disinformation  ·  publisher (website)
advertisement:
a message that promotes a product, service, opportunity or event using television, the internet, billboards or other public spaces
advertiser:
a person or company who is hired to create advertisements
clickbait:
an image or headline that tries to get you to click on it, usually for advertising purposes
disinformation:
false or inaccurate information intended to deceive
publisher (website):
the person or company that creates a website and controls its content
News & Media Literacy

Lesson Plan

45 mins.

What You'll Need

Classroom resources

  • Lesson Slides
  • Whose Fake News Handout Teacher Version
  • Lesson Quiz

Take-home resources

  • Family Activity
  • Family Tips