UK Lesson Plan
Clicks for Cash (UK)
How does internet advertising contribute to the spread of disinformation?
Age
16–17Time
45 mins.
Objectives
- Describe how advertisers and publishers make money through online advertising.
- Describe how clickbait can contribute to the spread of fake news and disinformation.
- Use the "Take a Stand" thinking routine to consider different perspectives about whose responsibility it is to fight fake news and disinformation.
Vocabulary
advertisement .
advertiser .
clickbait .
disinformation .
publisher (website)
advertisement – a message that promotes a product, service, opportunity or event using television, the internet, billboards or other public spaces
advertiser – a person or company who is hired to create advertisements
clickbait – an image or headline that tries to get you to click on it, usually for advertising purposes
disinformation – false or inaccurate information intended to deceive
publisher (website) – the person or company that creates a website and controls its content
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What You’ll Need
In Class
© Common Sense Media. Lessons are shareable with attribution for noncommercial use only. No remixing permitted. View detailed license information at creativecommons.org.
Lesson last updated: