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Clicks for Cash (UK)

How does internet advertising contribute to the spread of disinformation?
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Lesson Slides
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Well-crafted headlines benefit everyone. They help readers digest information and publishers sell news stories. But what if the headline is misleading? What if it's crafted just to get clicks or even to spread disinformation? "Clickbait" headlines may benefit advertisers and publishers, but they don't benefit readers. Help learners recognise and analyse clickbait when they see it.

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Learning Objectives:

  • Describe how advertisers and publishers make money through online advertising.

  • Describe how clickbait can contribute to the spread of fake news and disinformation.

  • Use the "Take a Stand" thinking routine to consider different perspectives about whose responsibility it is to fight fake news and disinformation.

Key Vocabulary: clickbait   ·   advertisement   ·   advertiser   ·   publisher (website)   ·   disinformation  
clickbait:
an image or headline that tries to get you to click on it, usually for advertising purposes
advertisement:
a message that promotes a product, service, opportunity, or event using television, the internet, billboards, or other public spaces
advertiser:
a person or company who is hired to create advertisements
publisher (website):
the person or company who created the website and its contents
disinformation:
false or inaccurate information intended to deceive

Lesson Plan

45 mins.

What You'll Need

Classroom resources

  • Lesson Slides
  • Whose Fake News
    Handout Teacher Version
  • Lesson Quiz

Take-home resources

  • Family Activity
  • Family Tips
© Common Sense Media. Lessons are shareable with attribution for noncommercial use only. No remixing permitted. View detailed license information at creativecommons.org
Lesson last updated: August 2022
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