Well-crafted headlines benefit everyone. They help readers digest information and publishers sell news stories. But what if the headline is misleading? What if it's crafted just to get clicks or even to spread disinformation? "Clickbait" headlines may benefit advertisers and publishers, but they don't benefit readers. Help learners recognise and analyse clickbait when they see it.
Key Vocabulary: advertisement · advertiser · clickbait · disinformation · publisher (website) Show definitions
Key Standards Supported
Lesson Plan
Consider: Clicks for Cash
10 mins.Explore: All About the Money
10 mins.Take a Stand: Whose Fake News
20 mins.Wrap-Up: Disinformation Infestation
5 mins.Additional Resources
What You'll Need
Classroom resources
Take-home resources
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