AGE 12–13Icon UkUk Lesson Plan

Big, Big Data (UK)

How do companies collect and use data about you?

Every time we go online, we're giving away information about ourselves. But just how much data are companies collecting from us? Hint: It's probably a lot more than we realise. Show your learners these three tips on how to limit the data that companies collect.

See the US version of this resource

Learning Objectives:
  • Explain why information about them and their behaviours is valuable to companies.
  • Analyse how certain types of data are used by companies.
  • Learn three strategies to limit individual data collection by companies.
Key Vocabulary: consumer  ·  cookies  ·  data  ·  targeted advertising
consumer:
A person who buys products or services to use
cookies:
small text files stored on a computer that keep track of what a person does on a website
data:
facts and statistics collected together to be used for different purposes
targeted advertising:
when apps or websites use information that they have collected about you to show you certain types of advertisements
Privacy & Security

Lesson Plan

45 mins.

What You'll Need

Classroom resources

  • Lesson Slides
  • ThreadMeister Handout
  • Lesson Quiz

Take-home resources

  • Family Activity
  • Family Tips