UK Lesson Plan
Big, Big Data (UK)
How do companies collect and use data about you?
Age
12–13Time
45 mins.
Objectives
- Explain why information about them and their behaviours is valuable to companies.
- Analyse how certain types of data are used by companies.
- Learn three strategies to limit individual data collection by companies.
Vocabulary
consumer .
cookies .
data .
targeted advertising
consumer – A person who buys products or services to use
cookies – small files stored on a device that keep track of what a person does on an app or website
data – any type of information that can be collected, categorized, and analyzed
targeted advertising – when apps or websites use information that they have collected about you to show you certain types of advertisements
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What You’ll Need
In Class
© Common Sense Media. Lessons are shareable with attribution for noncommercial use only. No remixing permitted. View detailed license information at creativecommons.org.
Lesson last updated: