How I Use It
In my teaching, BrainPop would be used to supplement textual material which may be a little too difficult to soak in. By generating a video of a specific topic for the class. For standardized topics that BrainPop offers such as the topic of Civil War, it gave a brief cartoon version introduction. Kids and adults will be more likely to take interest in a video with visual and auditory queues. It combined the civil war with a reference back to a chess board. The tactics presented cover many learning theories and therefore have a strong inclination to reach more students with critical learning details.
What doesn't seem to work is the fact that content is the prefabricated and doesn't appear to offer customized lessons, or additional materials to be discussed. Therefore, outside of the core educational areas (Mathematics, Language Arts, etc.) there is no ability to transition into higher learning or professional development environments.
Overall, secondary educators (and in a limited scope primary educators) can use this as a supplemental resource. It could be given as homework for kids to study these modules prior to lesson discussion or afterward to solidify the factual elements of importance. The cartoon interface, puts learners at ease to receive information whereas a text book chapter of 30 pages can be a daunting task.
It needs a bit more flexibility and customization options.