Teachers can use Admongo to introduce media literacy and critical thinking about advertisements to their classes. The site and its games deliver the vocabulary and basics of media messaging, and Admongo's ad library does a good job of representing the advertising techniques covered on the site. Teachers can begin by checking out the unlocked version of the game and looking at the HTML version of the content. They can also watch the teacher-training videos to make sure they have a solid background in the material themselves. Then teachers can have students play the levels of the game, following up with the site's printables and other supporting materials. Encourage parents to get involved with the lessons, reinforcing learning at home and on the go, with the downloadable lesson plans. Have students share their original advertisements in small groups, then use what they've learned as a jumping-off point for bigger discussions about how the media influences consumers and how to make wise financial decisions in the midst of a consumer culture.Continue reading Show less
Admongo is a website about advertising that matches media-literacy content with mini-games. The fairly robust curriculum includes student materials, a video-training series for teachers, parent resources, and a library of sample ads created for the site that showcase different advertising methods. Learning materials offer educators a one-stop solution for introducing media literacy through advertising, but the games are a time-consuming add-on to the curriculum. The HTML-based lessons demonstrate the same material in a fraction of the time.
For the game, players make their way through four levels, platformer-style, each with two to four stages. On each level, students navigate a maze of the Admongo Tower, following along on the mini map, and learn about a different aspect of advertising, including how to identify ads, analyzing ads, evaluating claims and clever ad tricks, and how advertisers target their ads. Finally, in the last level, players design their own ads from included media libraries. When they're complete, students can print a diploma certificate of completion.
While the gameplay seems layered on top of the educational material, the material itself is quality. Admongo teaches vocabulary, advertising techniques, different types of ads, why it's important to be a smart consumer, how not to be misled by ads, and how to read, question, and understand what they've read. Students also apply their new knowledge, creating their own ads. There are many extension activities in the teacher lesson plans, and teachers are highly encouraged to involve parents in these lessons to reinforce lessons learned, discuss concepts with their children, and educate themselves about what their children are learning. The materials would benefit from some additional, more ambiguous ads that really get kids thinking and discussing the content, but Admongo is a great introduction for most students.
Key Standards Supported
Reading Informational Text
Draw on information from multiple print or digital sources, demonstrating the ability to locate an answer to a question quickly or to solve a problem efficiently.
Explain how an author uses reasons and evidence to support particular points in a text, identifying which reasons and evidence support which point(s).
Integrate information from several texts on the same topic in order to write or speak about the subject knowledgeably.
Integrate information presented in different media or formats (e.g., visually, quantitatively) as well as in words to develop a coherent understanding of a topic or issue.
Trace and evaluate the argument and specific claims in a text, distinguishing claims that are supported by reasons and evidence from claims that are not.
Compare and contrast one author’s presentation of events with that of another (e.g., a memoir written by and a biography on the same person).
Compare and contrast a text to an audio, video, or multimedia version of the text, analyzing each medium’s portrayal of the subject (e.g., how the delivery of a speech affects the impact of the words).
Trace and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient to support the claims.
Analyze how two or more authors writing about the same topic shape their presentations of key information by emphasizing different evidence or advancing different interpretations of facts.
Evaluate the advantages and disadvantages of using different mediums (e.g., print or digital text, video, multimedia) to present a particular topic or idea.
Delineate and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient; recognize when irrelevant evidence is introduced.
Analyze a case in which two or more texts provide conflicting information on the same topic and identify where the texts disagree on matters of fact or interpretation.