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[music]

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There's nothing more fascinating
than watching a child grow and learn

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Early development is a time of incredible
discovery and curiousity

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And as a dad of two daughters

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I know that if you blink,
you've missed something

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Not only do kids undergo incredible
physical growth

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But their brains change dramatically too

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forming new connections

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and rewiring repeatedly
throughout childhood

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Depending on your child’s age,
you’re probably keeping an eye out

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for milestones around things like

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gross and fine motor skills
speech and language development

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cognitive development
and social skills

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Kids of all ages need a variety of experiences
and personal connections to grow

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But what about media and technology?

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What role should they play
in kids' development?

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That's an important question
for parents to consider

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Think about the TV shows
and personalities

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that made an impression on you as a kid

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The musical Muppets of Sesame Street

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Mr. Rogers and his classic questions

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or the catchy lyrics of Schoolhouse Rock.

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These pioneering programs
recognized the importance

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of actively engaging the viewer

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But today, screen time
goes way beyond just television

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Mobile devices give kids
24/7 access to media

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and not everything out there
is educational

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That said, media and technology
can support your child’s growth

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when used wisely
and integrated thoughtfully

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21st Century Learning
is not about WHAT to learn

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but rather HOW to learn

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In encouraging lifelong learning
many educators categorizes these skills

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into what they call the 4 C’s

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communication

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critical thinking

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collaboration

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and creativity

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There are lots tons of ways to explore
and connect with the world around us

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and today’s kids can learn teamwork skills
and make connections

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outside their immediate circle

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they can work and play together
in innovative ways

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they can become an author,
a musician, even an artist

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all with the click of a button

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And they can share their work
literally across the world

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While games and apps
shouldn’t be considered replacements

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for old school activities

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some of them can get kids off the couch
and moving their bodies

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Digital devices can also enhance
learning with visuals and audio support

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Adaptive technology can support
learners with particular needs

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by allowing for targeted, 
individualized learning

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And besides the fundamentals
of the A, B, C’s and 1, 2, 3’s

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media can highlight
positive social interactions

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like cooperation or how to identify
and express emotions

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And finally, some games
can even help kids

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with problem-solving,
reasoning, and even logic

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Our children are digital natives

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They’ll never know a world
without screens

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So how can we best prepare them
for a media-filled world

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whether in school or in life?

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How can we help them harness

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the power and potential of technology?

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The key is a healthy
relationship with media

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So it’s never too early
for parents to consider

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the following questions

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When do I introduce media and devices?

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What’s the right balance
of screen time and non-media activities?

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Where can I find age-appropriate
and high-quality content?

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And how do I teach digital
literacy skills and digital citizenship?

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Remember, you’re the expert

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You’re the best model
and teacher for your child

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And you don’t want screen time

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to replace, real face-to-face interactions

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So get creative, have fun
and find ways

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to enhance your relationship
with your kids

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by exploring, discovering,
and learning together

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And if you need us, 
we’re here to help