Does It Matter Who Has Your Data? (9-12)
Students consider the ways websites and companies collect data online and utilize it to personalize content for their users, as well as consider companies’ motives in doing so. Students then break into small groups and, using the Same Search Student Handout, examine the fictionalized Web results of two people with different demographic backgrounds who search on the same topic. Based on this analysis, they explore the benefits and risks of online tracking and targeting, and learn strategies for managing what happens with their own online data.
Students will be able to ...
- recognize that companies collect several types of information about them when they go online.
- think critically about the benefits and risks of online tracking and targeting, and of the content that is offered based on collected data.
- learn strategies for managing what happens with their information online.
Alignment with Standards
Common Core State Standards:
Grades 9-10: RL.4, RL.10, RI.4, RI.7, RI.10, W.4, W.7, W.8, SL.1a-d, SL.2, SL.3, SL.5, L.6
Grades 11-12: RL.4, RL.10, RI.4, RI.7, RI.10, W.4, W.7, W.8, SL.1a-d, SL.2, SL.3, SL.5, L.6
1a, 1c, 1d, 2a, 2d, 3b, 3d, 4a, 4c, 4d, 5a, 5b, 6a