Political Advertising and Propaganda Techniques
1 Hook - What's the appeal?
Explain to students that advertisers use certain propaganda techniques to persuade people to buy products or support individuals. Tell them to watch the following ads carefully and to think about what appeals to them in each one. Pause after each video to discuss their thoughts.
2 Direct Instruction
View Propaganda Techniques Prezi as a group, stopping to discuss unfamiliar vocabulary and examples. View the What's the Appeal? Prezi to identify various propaganda techniques as a group. When you are finished, have students use Padlet to answer the following questions: How do propaganda techniques impact political campaigns? Why is it important for viewers to know about these techniques?
3 Vocabulary Acquisition
4 Evidence of Understanding
Have students work in pairs or groups of three to create a political advertisement using one of the seven propaganda techniques. Encourage them to review videos and images that serve as examples of their technique to assist them. Provide students with appropriate websites and resources to use in their research. Below are some examples, but use databases and resources that students are already familiar with.