Lesson Plan

Political Advertising and Propaganda Techniques

Students learn about the 7 propaganda techniques to evaluate how they impact political campaigns.
Rae Ann S.
Technology coordinator
Hempfield School District
Landisville, PA
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My Grades K, 1, 2, 3, 4, 5, 6
My Subjects English Language Arts, Math, Science, Social Studies
EdTech Mentor

Students will be able to...

  • Define each of the seven propaganda techniques.
  • Interpret how political advertising and interest groups influence our thinking.
  • Classify examples of political advertising as using one of the seven techniques.
  • Create a political advertisement using one of the seven propaganda techniques.
English Language Arts
forming arguments
using supporting evidence
Social Studies
civic engagement
Grades 5 - 8
All Notes
Teacher Notes
Student Notes

1 Hook - What's the appeal?

Explain to students that advertisers use certain propaganda techniques to persuade people to buy products or support individuals.    Tell them to watch the following ads carefully and to think about what appeals to them in each one.  Pause after each video to discuss their thoughts.


2 Direct Instruction

View Propaganda Techniques Prezi as a group, stopping to discuss unfamiliar vocabulary and examples.   View the What's the Appeal?  Prezi to identify various propaganda techniques as a group.  When you are finished, have students use Padlet to answer the following questions:  How do propaganda techniques impact political campaigns?    Why is it important for viewers to know about these techniques?


3 Vocabulary Acquisition

Have students spend some time mastering new vocabulary using Quizlet flashcards - Seven Propaganda Techniques .

4 Evidence of Understanding

Have students work in pairs or groups of three to create a political advertisement using one of the seven propaganda techniques.     Encourage them to review videos and images that serve as examples of their technique to assist them.     Provide students with appropriate websites and resources to use in their research.  Below are some examples, but use databases and resources that students are already familiar with.

The Living Room Candidate Website

Discovery Education