Lesson Plan

Persuasive Advertisement as an introduction to persuasive writing

Students will learn what it means to be persuasive by making an advertisement video.
Nicole S.
Classroom teacher
Clearwater-Orchard High School
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My Grades 9, 11
My Subjects English Language Arts

Students will be able to persuade their audience to purchase and item or to go along with an idea.

Students will create an advertisement video using technology such as iMovie and YouTube. 

Students will learn to collaborate with others to complete their projects on time. 

Students will be using their chromebooks to collaborate and put their presentation together. This is a 1:1 chromebook lesson. 

English Language Arts
Grades 9 – 10
All Notes
Teacher Notes
Student Notes

1 Introduction to persuasive advertising

Introduce persuasive writing through showing commercials. Start the students off by asking them to find how the commercials are being persuasive.

Student Instructions

Watch the video and make notes of how each commercial is being persuasive. (makes you want to purchase something or do something). 

2 Learn about persuasive writing and techniques

Activity: Exploring

Present persuasive techniques by discussing what it means to be persuasive. Then make sure the students know how to run iMovie and upload videos to YouTube.  Divide the students into small groups of 2-3 students to complete advertisement video.  

Student Instructions

Discuss persuasive techniques and start brainstorming ideas for ads. You will be divided into small groups and will need to make a persuasive advertisement video, like a commercial. Make sure your idea is about to give you a 30 second to one minute video. 

3 Put together presentations

Direct the students to start creating their videos using technology such as Ipads with iMovie, or recording devices to upload videos to YouTube when they are done editing. There are example videos to show the students if they need help. Give students a grading rubric so they will know the expectations for their project and presentation. 

Student Instructions

Choose the format you are going to use to create your video and start working on creating your persuasive ad. There are videos to show you how to make videos. Use props and technology to edit your videos and work together as a group to come up with a plan. Make sure to use all of your resources and any other resources that can help you. 

4 Presentation of persuasive videos

Activity: Presenting

Draw names to see who will present their videos first. 

Student Instructions

Have your presentations prepared to present. When your group is called on pull up your video for the classroom to watch. 

5 Discussion

Activity: Debating

To conclude have the students grade themselves and their group on their presentation. Then have them discuss what they learned about being persuasive and what the videos persuaded them to do. 

Student Instructions

Grade yourself and your group on the presentation. Then discuss what you have learned about being persuasive and what the different presentations persuaded you to do.