Persuasive Advertisement as an introduction to persuasive writing
1 Introduction to persuasive advertising
Introduce persuasive writing through showing commercials. Start the students off by asking them to find how the commercials are being persuasive.
Watch the video and make notes of how each commercial is being persuasive. (makes you want to purchase something or do something).
2 Learn about persuasive writing and techniques
Present persuasive techniques by discussing what it means to be persuasive. Then make sure the students know how to run iMovie and upload videos to YouTube. Divide the students into small groups of 2-3 students to complete advertisement video.
Discuss persuasive techniques and start brainstorming ideas for ads. You will be divided into small groups and will need to make a persuasive advertisement video, like a commercial. Make sure your idea is about to give you a 30 second to one minute video.
3 Put together presentations
Direct the students to start creating their videos using technology such as Ipads with iMovie, or recording devices to upload videos to YouTube when they are done editing. There are example videos to show the students if they need help. Give students a grading rubric so they will know the expectations for their project and presentation.
Choose the format you are going to use to create your video and start working on creating your persuasive ad. There are videos to show you how to make videos. Use props and technology to edit your videos and work together as a group to come up with a plan. Make sure to use all of your resources and any other resources that can help you.
4 Presentation of persuasive videos
Draw names to see who will present their videos first.
Have your presentations prepared to present. When your group is called on pull up your video for the classroom to watch.
To conclude have the students grade themselves and their group on their presentation. Then have them discuss what they learned about being persuasive and what the videos persuaded them to do.
Grade yourself and your group on the presentation. Then discuss what you have learned about being persuasive and what the different presentations persuaded you to do.