Introduction to Advertising
1 Hook/Attention getter
Teacher shows examples of junk mail and plays a telemarketer's message. Teacher asks if students have seen/heard these types of messages before, and what the point of them is. Teacher asks students if they have seen digital advertisements; students give examples.
Students add to the conversation, building on the teacher's questions and their peers' comments.
2 Direct instruction
Teacher shows video.
Students make a group list of techniques advertisers use.
3 Guided practice
Teacher pulls up examples of digital ads and asks students which persuasive techniques the advertiser is using.
Students add to the group list with advertising techniques they come up with when they look at other digital ads.
4 Independent practice
Teacher has created an independent practice sheet for students. There is an example of a digital ad; students identify the demographic of the ad, techniques used, and the effectiveness of the ad.
Teacher explains the work and then circulates to help students as needed.
Teacher collects work when students are done in order to evaluate the students' understanding of the lesson.
Directions are on paper; students complete work, talking to peers and teachers as needed.
5 Wrap up
Teacher calls up volunteers to explain their thinking for the questions on their paper.
Students listen to peers' thoughts and add to the conversation when desired.