Lesson Plan

Check this book out...Book Trailers with iMovie

The purpose of this lesson is to make reading fun and exciting for students through movie making, and to give students opportunities to get involved as a community of content creators by posting movie trailers on our classroom website.
Teresa C.
ESL Teacher
Show More
My Grades K, 1, 2, 3, 4, 5
My Subjects English Language Arts

Students will be able to analyze and synthesis what they have read in order to persuade an audience, and produce and publish a multi-media book trailer.

Common Core Standard

SL.5: Presentation of Knowledge and Ideas - Students will be able to report on a topic or text or present an opinion, sequencing ideas logically and using appropriate facts and relevant, descriptive details to support main ideas or themes; speak clearly at an understandable pace.

English Language Arts
Grades 3 - 5
All Notes
Teacher Notes
Student Notes

1 Hook

Show students a book trailer from resources such as SchoolTube or TeacherTube.  I like to choose a book from this great list of imbedded book trailer videos from Scholastichttp://www.scholastic.com/teachers/article/65-book-videos-build-excitement-summer-reading

As students watch the book trailer, ask them to think about how the elements of sound, motion, words, visuals and pacing are used to movitate someone to read the book.  

Continue to set the stage by discussing the following questions as a whole group:

Think about the book trailer(s) we just saw. What grabbed your attention? Let’s start a list.
What characteristics of a story were presented  in the book review? What characteristics were not presented? (characters, setting, plot are all revealed, climax may be implied and ending is not revealed)

Now that we have all seen book trailers, let’s make our own!

2 Direct Instruction

Continue to set the stage by discussing the following questions as a whole group:

  • Do you think other students should read your book? Why?
  • After reading the book, you now know how much you liked it, but would you have chosen to read it? Why or why not?
  • Do you think enough people will just pick up your book and read it? Therefore, if you think others should read it, you need to promote it!

Allow students to choose a book they have recently read.  Then, have them work in small groups or partners to discuss and complete a story map using the Story Cube interactive website. 

The Story Cube interactive website allows students to summarize the key elements in a story, including character, setting, conflict, resolution, and theme. Students can even identify their favorite part of the story.

Cube Creator: http://www.readwritethink.org/classroom-resources/student-interactives/cube-creator-30850.html

During this time, small groups could also preview video trailers made by other classes and discuss how they convey character, mood, setting, etc...

The teacher could also model how to make a video trailer using iMovie by creating a book trailer of a story that whole class has already created a story map for.  (This would work best if students have already had exposure to the iMovie trailer feature.)

Here are links to great tutorials teachers can view to families themselves with the feature beforehand.  

3 Guided Practice

Activity: Other — Analyzing

Students will use their Story Cube to create a storyboard for their book trailer.  Students will justify which aspects of the book will motivate someone else to read it. They will analyze which images and words they should use to setting, characters, and how they will display the story highlights.  Students can decide to be the actors, or if they will use images from the book.  Students will need to decide how much information to present to the audience and what they will deliberately leave out.  The teacher will check-in frequently with each student and conference with each small group before they record their iMovies.  

A Sample Book Trailer Storyboard Template  - http://5-6dateps.wikispaces.com/file/view/Book+Trailer+Planning+Template.pdf

4 Independent Practice


Students will record their book trailer using one of the iMovie trailer themes.  They will use their storyboard and the iMovie trailer features.  Small groups will make revisions based on peer feedback. Small groups will create first draft of book trailers. 

5 Assessment

Activity: Assessing

Assess for Understanding using the the, Story Cube, Storyboard and the Book Trailer Rubric.  Have students self assess with the rubric. Groups will share with another group or whole class for feedback and make more revisions before the trailers are shared online.

    •    Sample Rubric for iMovie Book Trailer 

    •    Sample Book Trailer Rubric

6 Wrap-up - Reflect and Connect

Wrap-up Discussion

Guide a discussion with the following questions:

  • What did you learn from creating your own book trailer? What are you still wondering about?
  • Why do you think advertisers use graphics and audio to persuade in their advertisements? 
  • After watching your classmates' book trailers, which books would you like to read next? 

Sharing as a Community of Leaders

After sharing their book trailers with schoolmates, the videos will be shares with the educational community by posting on classroom website. Work with librarian to post QR codes next to the books in the library so students and staff can get quick access to view the book trailers. 

An alternate to using QR Codes is using the Aurasma app which allow individuals to scan the book image and link to a book trailer.  It is a great idea for this to become a whole school project allowing several students to create book trailers.