Branding Your Book 1
The teacher will visit "The Best Marketing Campaigns of 2014" and discuss the various campaigns. Students will vote on the best and worst and why for each. The campaigns utilize a wide variety of media including television, social networks, radio and print. This will launch the discussion of the principles of marketing.
Previous lessons include learning copyright laws that this lesson will build on.
2 Direct Instruction
1. Teacher will choose a popular product that appeals to students such as a latest fashion trend such as Tom's brand shoes.
2. As a whole class, teacher will walk the students through each step of the marketing strategy with assistance from students. Discussion will include:
- Who the target audience is and how the brand reaches that audience?
- What logos are incorporated with the brand?
- Why does the strategy work?
- What is the marketing objective?
3 Guided Practice
1. Students will be placed into groups of 2-3. Teacher will assist each group through the process.
2. Each group will choose either the "Capstone," the school yearbook or "The Morning Show," the school morning news program.
Lesson Goals include:
a. conducting research among fellow students to determine motiviating marketing factors. Students can use polls, surveys, etc. to gain an understanding of the target audience.
b. Students must also be knowledgeable about their product so will be responsible for knowing the facts and background of which medium they choose.
c. The groups will then complete a marketing campaign including:
- a marketing plan
- a flyer using Glogster or Smore, which must include photos, a logo and any information to increase awareness of the medium chosen.
d. Students must then implement their marketing strategies within the school and present campaign information to class.
4 Independent Practice
Students will work independently to create a mini-marketing plan to brand themselves. Studens may demonstrate their athletic or academic abilities, awards won, future plans, etc. or students could simply showcase their personalites. Using Glogster, students will create an interactive poster that can be used professionally- to attach to resumes, college applications, or other endeavors. With the Glogster poster, students must also write a summary to explain their branding techniques, who the target audience is and how it will reach the potential audience.
For example, Courtney is Editor of the school newspaper, a cheerleader and volunteers for Habitat for Humanity. She may incorporate links to online samples of her work, photos and awards during cheerleading competitions and phases of building a home while volunteering for Habitat for Humanity.
Each student will be graded based on a rubric.
Students will work in pairs to discuss and put in online journal/class discussion:
1. What was the best part of the assignment?
2. How will completing these assignments help build brand awareness around the school?
3. What would you change about the assignment?