Lesson Plan

Book Commercials

After reading various books through literature circles students will be creating commercials for their favorite.
Hollie G.
Instructional Coach
North Fairview Elementary School
Topeka, KS
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My Grades K, 1, 2, 3, 4, 5, 6
My Subjects English Language Arts, Math, Science, Social Studies
EdTech Mentor

Students will be able to:

  • Describe in depth a character, setting, or event in a story or drama, drawing on specific details in the text (e.g., a character's thoughts, words, or actions).
  • Make connections between the text of a story or drama and a visual or oral presentation of the text, identifying where each version reflects specific descriptions and directions in the text.
  • Paraphrase portions of a text read aloud or information presented in diverse media and formats, including visually, quantitatively, and orally.
  • Create a visual poster or movie advertising their book.
  • State their opinion.
English Language Arts
Grades 3 - 6
All Notes
Teacher Notes
Student Notes

1 Direct instruction - opinion

Teachers will be setting up an activity in Quizlet to help students understand the difference between fact and opinion. Since students will be giving their opinion on this book we want them to know the difference. 

Tell students based off of a book you read either in class through literature groups or through one they read independently (your choice on limitations for students) they will be advertising to others why they should read it. 

Student Instructions

Using Quizlet, go through the flashcards with a partner to decide if it is fact or opinion. Be sure to include the reasons for your answer as well and be able to back them up.  

2 Use a read aloud book as an example

Choose one of the books you read aloud to your students over the year that they enjoyed. Tell students to discuss it with their teams of what they liked about this book, what they didn't like, and what it was that hooked them on the book.

Using their input, model for them how to create a Canva poster for the book. Talk about what is esthetically pleasing about this poster and what they need to do to advertise

Student Instructions

In groups discuss what you think could draw other students into this book. Everyone needs to think of one thing to share as you go around your table.


3 Advertisments

Activity: Investigating

Give each table team a few age appropriate ads to look through from the newspaper. Ask them what themes they see as to how the business' try to draw in customers. Each team needs to write down four qualities of good advertising that they find. 

Student Instructions

As you look through the advertisements, each of you need to find out what businesses do to draw you in. Think about how the ad looks, pictures, words, coloring, size of font, etc. 

4 Brainstorming for your book

Using either the Evernote app or a graphic organizer that is shared through Google Drawing, have students begin to brainstorm what they would want to share about their books to have peers read it also. Talk about the elements of stories that can draw them in. Model this step through using the graphic organizer and filling it out for the read aloud book you were discussing. 

Student Instructions

Fill out the graphic organizer of the parts of the story you will want to share. Remember, it's important to draw them in but not give out the ending. 

5 Creating

Using the rubric below, students will be creating their book commercial on the presentation venue of their choice. Some may choose to create a make a movie trailer through iMovie, some a commercial through Animoto, and others a poster through Canva that they could print off.*

*If your students know how to use these options then use them, if they have never used iMovie/Animoto/Canva before I wouldn't give them that as an option so they can focus on the content more than how to use the app.

Student Instructions

Using the rubric you will be creating a book trailer to share with your peers through Canva, Animoto, or iMovie.  You will be working on these independently, and then will share in two days (or however long you think appropriate) with the class to see if you can get someone in here to read your book.

With these examples, at our school we have used them for our morning announcements in the gym as well so the whole school becomes the audience, plus are getting to see some good books advertised.