Lesson Plan

Advertising as Art

Tap into student creativity while teaching both literary and visual art skills.
Michelle N.
Classroom teacher
Lebanon Senior High School
Lebanon, PA
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My Grades 10, 11, 12
My Subjects English Language Arts, Arts
EdTech Mentor

Students will be able to: 

  • Recognize examples of, and apply key vocabulary terms
  • Analyze and evaluate the effectiveness of the authors structure (image, text, call to action, layout, overall format)
  • Cite evidence that supports aesthetic observations 
  • Utilize creative apps in an educational setting
  • Apply concepts and to create an authentic advertisement



English Language Arts
using supporting evidence
Grades 6 - 12
All Notes
Teacher Notes
Student Notes

1 Direct Instruction / Practice - Vocabulary

Direct Instruction

  1. Introduce Key Vocabulary to students.
  2. Students should then create Quizlet flashcards that include: Term, Definition, and Image.
    1. Advertisement, Puffery, Brand, Slogan, Tagline, Copy, Hype, Impact, Foreground, Background, Composition, Rule of Thirds
  3. Review terms with students to ensure understanding

Guided or Independent Practice

  1. Provide students with an example print advertisement and have them create a diagram based on the vocabulary they learned. 
    1. Can be done individually / pairs / whole class
Student Instructions

Using Quizlet, create flashcards for the terms listed below. Be sure to include the term, the definition and an image. You will be sharing these flashcards with your peers, so ensure that they are neat and accurate. 

Terms: Advertisement, Puffery, Brand, Slogan, Tagline, Copy, Hype, Impact, Foreground, Background, Composition, Rule of Thirds

2 Direct Instruction - Evaluating Advertisements

Students will take notes on a digital note taking app as teacher presents notes on:

  • Advertising Basics
  • Taglines (Strategic Name Development, Inc.)
Student Instructions

During the presentation on Advertising Basics and Taglines you will take notes using Evernote or Notability. You will need ensure that your notes include the main idea and supporting evidence -- please rewrite the notes IN YOUR OWN WORDS.

3 Group Practice - Advertisement as Art

In small groups, students will work to evaluate the functional and aesthetic value of a print advertisement. 

  1. Provide the student groups with different advertisements. Search the web, or check out the external resource.
    1. Have students fill out the organizer (found in student instructions)
  2. Groups should share out to the whole class (or to a different group) when complete. 
    1. Monitor student progress / formative assessement 
Student Instructions

In your groups, you will evaluate a print advertisement for functionality and aesthetic value. Your group should record your answers on the organizer.


Directions:    Choose an advertisement and decide if it meets all of the requirements as listed below. Make sure you provide

evidence if you responded “Yes.” Provide a two-sentence response for the last three questions.



Evidence (Example)

Story (beginning, middle , and end)






Show & Tell / Call to Action



Figurative Language



Headline: Clear & Simple Benefit or Promise






How does it make me feel?


What do I know about context?


What is the artist saying?





4 Independent Practice

Students will create an advertisement that reflects the functions and aesthetic values taught in class. 

  1. ​Students will use either Smore, Canva, or Glogster to create an advertisement based on a product / students.
    1. You may choose the product or allow students to choose the product. 
    2. Project term should be approx. 1.5 hours
  2. Example Checklist. 
    1. Uses figurative language
    2. Includes appropriate graphics
    3. Headlines are clear and specific
    4. Appeals to emotion
    5. Appeals to senses
    6. Tells a story
    7. Includes a call to action
    8. Uses the Rule of Thirds / Composition
Student Instructions

Example Assignment

Scenario: You are the creative director for the Lebanon School District. Each year you are in charge of creating a poster-sized advertisement for Kindergarten Registration. The goal of your advertisement is to encourage parents to make an appointment to register their child for school.

Directions: Using the required information (listed below) and what you know about creating effective advertisements, create a poster-sized (11x17) advertisement for Kindergarten Registration using GLOGSTER, CANVA, OR SMORE. Use the checklist below to guide your work.

Information that MUST be included:

  • Name of the school district, phone number [(717) 273-9391] and address [1000 S. 8th Street, 17042]
  • Appointments can be made beginning in March
  • No registration takes place without an appointment
  • Call for more information
  • Registration Dates – Every Tuesday & Thursday in April
  • Registration for 4 and 5 Yr. Old Kindergarten (Children ages 4 & 5)


Advertising Elements




  • Is Clear and Specific
  • Includes a Call to Action
  • Incites (encourages) a sense of urgency (do it now)









  • Uses figurative language
  • Less than eight (8) words






  • Includes all required information
  • Grammatically Correct
  • Includes an emotional appeal









  • Uses a/ colored picture(s) to enhance to create VISUAL APPEAL
  • Compliments the body copy (Is your graphic relevant to the ad, or is it totally mismatched?)






  • Creates initial impact
  • Creates lasting impact








5 Extension Activity with ELA Tie-in (Optional)

The purpose of this activity is to provide students with an opportunity to critically think and respond to the advertisements they see and experience around them. 

  1. Provide students with the two articles above. 
  2. Have them read them independently OR with a partner.
  3. After reading the articles, have students summarize what they read AND complete a Venn diagram graphic organizer in order to compare and contrast ideas.
  4. Finally, students should use their resources to create an argumentative essay that describes their belief that advertisements are, or are not, art.
Student Instructions

Read the attached articles, then, create a brief summary of the key ideas in each article. When you have written down the key ideas, you will place them in a Venn diagram or Compare / Contrast graphic organizer. 

When you have organized all your ideas, decide what you believe -- Do you think advertisements are an art form, or do you believe they are solely resources that are created to sell a product?